As a new publication with big ambitions, our work needs to balance making a big splash while providing a solid foundation for the future. The persistent sidebar houses their logo, tagline, key membership and newsletter CTAs. No matter what page you arrive on or how far you scroll, this important context is always present.
Custom editorial tools make it easy for editors to include dynamic content anywhere in articles, and give others publication tools to republish through Creative Commons. We strategized ways to integrate custom calls to action and membership tools to ensure that revenue and audience were included in every piece of the experience.