Water Street Tax Associates

Web design and branding


December 2007  |  www.waterstreettax.com

Home page

Michael Kaplanidis, the founder of Water Street Associates, needed a website for his startup tax business. He wanted a friendly, modern, sleek aesthetic for the new enterprise, and liked a lot of the trendy web design styles going around. We built a site that covers all of those bases and helps the consumer learn more about Water Street Associates.

Inside pages

Tax imagery is tough. Rather than use cheesy stock photos, Upstatement employed a bold typographical header for each section. Quirky illustrations appear on some to help position Water Street Tax as a sophisticated, but friendly company to do business with.